Our Values

Mission Statement

We will strive to earn our customers loyalty by working to deliver more than promised, being honest and fair and “going the extra mile” to provide exceptional personalized service that creates a pleasing business experience.

Treat employees and customers like family and never compromising our commitment to superior customer service. We will work to engage the community in which we operate, improve diversity through our ranks, and contribute resources to the causes that matter the most.

Although it is our goal to be the best and not necessarily the biggest or the most profitable, our success at satisfying customers and motivating employees will bring growth and long-term profitability.

After all, we are not entitled to our success. We have to earn it, each and every day.

School Core Values

In order to realize our vision, our mission is to exceed the expectations of our venerable customers who are also our guests and partner. We will accomplish this by committing to our shared values where integrity, credibility, competency, service, accuracy, respect and excellence are our business pillars.

Our values will ensure us achieve the highest level of customer satisfaction. Patience and respect serve as the model of our teaching; we understand that each person is unique and Safe Ride Africa Driving School moves to provide individual instruction (smaller class size for learner’s lessons) in order to meet the demands of today’s ever changing and challenging driving environment.


  • To be a customer focused organization; we listen to our customers by providing them superior service exceeding their expectation. Thus earning their trust, respect and confidence.
  • To be a unified team, where we believe in collaboration, professionalism, investing in our employees, technology, quality, continuous learning and improvement.
  • To consistently believe in the sense of originality and its innovation, as we empower our people to be inventive and resourceful.
  • To value our role in the community, where we recognize the responsibility and opportunity to contribute to society and make a meaningful difference.
  • To communicate global reputation by ensuring effective corporate visibility.